There are different types of offers in the contemporary world. Scholars often study the types of offers. The other concept for an offer is a proposal. It has become competitive for organizations to ensure their proposals are captivating and interesting because offers have consequences in the business operation. They determine the attraction of customers and the extension of a business entity. Therefore, it is essential to conduct research on the business environment to support this concept.
A business offer may get the description of a written proposal from a business organization to a potential buyer. In most cases, business proposals are one of the key steps in the intricate process of marketing and selling products (Baugh 1995).
A business offer illustrates the buyers' demands into the context of their setting and to a scale that can favor sellers' goods and services. The proposal also sensitizes the buyer about the potentials of the seller in meeting his or her demands satisfactorily. Therefore, an attractive business offer is a cardinal milestone in making sales. It is also essential in ensuring that both the seller and the buyer receive what they bargain and achieve a win-win situation.
The business offers management is a collaborative exercise and involves a lot of lobbying to ensure the organization presents attractive offers to the clients. There are different roles for different stakeholders in the process of preparing business offers. Firstly, there is a creator who is responsible for creating and editing the content of the business offer from the organization. The editor is responsible for tuning the contents of the presentation and preparing it in the right format. The publisher takes the role of releasing the content for use. Administrators take up the responsibility of managing the access rights to roles and user groups. In addition, there is a consumer or a viewer whose mandate is reading or taking the content after publishing. The business offers management is becoming a common trend in the business environment, especially for the sales team. The concept may also affect business people working in the sales, marketing and legal departments.
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In most cases, presentation of offers is in different formats. Firstly, there are offers in a written format. The communication is through the verbal presentation or when a business implies a certain concept. However, the format of the offer does not denote significant implications but rather indicates interest or promise to draft a legal contract. There are differences between an offer and a legal contract. People often confuse elements in a legal contract that resemble others in an offer. For instance, the invitation to treat, government tendering and auction advertisement and product display in a supermarket are some of the elements people confuse. It is difficult for most people to differentiate between these elements and offers. However, there is one factor that can differentiate them. In an offer, a proposal must be sent to a client with the objective of alluring the client to accept the proposition.
A treat invitation may simply imply to the setting where a business invites another client to present an offer. Positive conclusions to an invitation treat result in an offer. During the invitation treat, the aim of a business is to attract offers. For instance, a treat invitation is when a public corporation intends to improve its capital through the selling of shares. Parties that show interest reveal their proposals to the corporation and then they can decide on accepting or rejecting them. During a treat invitation, the corporation is the offeree and the public is the offeror. A situation of an offer occurs when they send their proposals.
The validity and enforcement of an offer are subject to the decision of a court of law in case the offeree accepts it. The process begins with the offeree receiving a proposal from the offeror. The two principals can have a discussion on terms and conditions of the proposal and the offeree assents subjection to the offer. The offer becomes legal from this point. The principals can be said to have a binding legal agreement. However, some conditions may accompany the agreement such as the quality and quantity of products the supplier intends to provide. Other aspects that should be included in the conditions of the offer may include payment methods, payment period and delivery date.
The quantity and quality of products and services of the supplier may have significant implications in the market. Business enterprises may choose to trade quality items at a high price. The quality and quantity of the products and the supply period may also affect the price levels because bulk purchases mostly occur at discounts.
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The offeror includes the net expenses of the product to the retail condition in the price of the commodity. He or she adds a portion of the profit he or she intends to accumulate from the product to the price of the commodity. In case the seller offers a discount, it happens within the range of the profit margin. Discounts are a seller's way of showing appreciation to the buyer. They may also be a way of promotion in attracting new clients or gaining entrance into a new market.
The validity of the offer may be void on the closing date because the offeror can change terms and conditions of the offer either partially or in full. He may also find another offeree and abandon the offer in entirety. In addition, the seller can change elements of the proposal such as the price of the product and its quantity.
There are various types of offers. For instance, there are constant offers, changeable offers and cyclical offers. Constant offers do not change. In most cases, they apply for individuals with fewer regards for transformations in the economic and political environment. Cyclical and changeable offers are vibrant and can change to new aspects in different settings. For instance, the price of foodstuffs is a changeable offer because it transforms according to different settings. It also varies depending on the seasons and the economy (Riley 2002).
Environmental and economic factors may have an impact on business offers. In most cases, these factors lay the basis of offers. For instance, there are Personal Privacy Protection Programs that affect business offers to their clients and staff. These policies give people assurance of their privacy rights. Therefore, businesses can accommodate such elements in their offers. A case study of Royal enterprises is a clearing and forwarding center. The managers of this enterprise center have intentions of creating an attractive offer for their clients. The Privacy Protection Program will offer guidelines of the offer and its combination with price will make their proposal attractive to potential customers. Therefore, such an offer will include the price factors and a clause highlighting the firm's commitment to maintain the privacy of its customers (Holtz 1998).
There are different methods of making an offer attractive to the offerees. Some of the methods are herein below. The first method is market segmentation. This method entails firms offering new markets a preference of low prices in order to beat off competition from other firms. This method is efficient in attracting clients despite maintaining the costs and stabilizing the quality of products and services. Businesses may also improve their offers to staff through giving benefits and competitive remunerations. In addition, they must improve their job satisfaction and security within the corporate world. The failure of the business to improve such conditions may render their proposal unattractive to staff (Curtis 1982).
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Most businesses are recruiting temporary staff in the current business world. This provides an opportunity for business organizations to cut costs on remuneration and salaries. Instead, they can use the funds to undertake different business activities. Temporary employment has become a common trend in the business environment especially because it offers room for personal growth. However, the concept is not commendable because it causes staff discontinuity and most of the temporal employees may lack the experience or commitment to the organization.
Companies can also avail high-quality products at low prices as another measure to make their proposal attractive. This is especially attractive to clients who may prefer quality products to standard products.
The support of the government may also influence the orientation of the market and other business dynamics. For instance, a government that offers support to the export sector in a country may decide to investigate an analysis of exports in a region. This investigation may form a leeway of offering quality certification to exporters who meet certain quality standards. The exporters with the certification may then stand a chance of making offers to external clients with the government support. This concept illustrates the influence of the government in business offers.
Business organizations may omit the opportunity for price discrimination. This is due to the expensive model of price discrimination. Operation costs and market research costs account for the biggest proportion of these high price discrimination costs. The example below illustrates price discrimination effects.
The manufacturers of the Sun Newspapers have two market segments for the paper. This is an application of the concept of price discrimination. They have two productions of the newspaper. The first is the online version of the paper, and the second is the hard copy version. The retail price of the online version is at $2, and the hard copy version costs $1.5. The model of this price discrimination is to reach people of different social settings. The two versions of the newspaper cost almost a similar amount. However, after one year in the market, the profit margins from the sales of the paper are still low than the anticipations of the producers. This is a result of the low-cost online version of the newspaper. It brings losses through shredding the profits of the hard copy version. This trend is common in the application of price discrimination in products marketing. Business managers usually forget that the low price of the product will pull the profit margins down despite making significant sales. In the process, the company fails to meet its profit targets.
Offers are distinct, and they follow different frameworks, conditions and terms. For instance, companies have to prepare different offers to suit various settings. This shows that they can vary in a great dimension. Business organizations are searching for techniques of improving their offers. Some of the regular techniques that firms may apply in this mission include price discrimination, temporary staff recruitment to decrease salary and remuneration expenses and provision of quality goods at low costs. However, it is essential to understand the concept that low prices do not necessarily imply that offerees will pay attention to its proposal (Ricci 2007).
In a nutshell, for business organizations to write a successful offer, there must be coordination and research that inform their decisions. However, the process of preparing business offers can be easy through the use of an offer checklist that comprises the compulsory homogenous information that is typically in business offers. This can make it easier for business organizations to prepare attractive offers through building a shell and then conducting research of the missing market information.
In conclusion, it is essential to understand that business offers to play a cardinal role in determining the business success. The business has to prepare attractive offers to achieve its objectives. Attractive business offers bring clients to the business to succeed while unattractive offers may lead to the closure of the business. Attractive offers lead to high levels of income and productivity. These factors determine the success or failure of the business.
In summary, this essay explains the different types of offers in the contemporary world that academicians can often use to study. It offers insights on the concept of business offers and the different types of offers. It notes the importance of people learning the process of creating offers in a business setting. The other concept for an offer is a proposal. It has become competitive for organizations to ensure their proposals are captivating and interesting. In addition, the essay notes that business offer may get the description of a written proposal from a business organization to a potential buyer. In most cases, business proposals are one of the key steps in the intricate process of marketing and selling products.
The essay concludes that for business organizations to create a successful offer, there must be coordination and research that inform their decisions. However, the process of preparing business offers can be easy through the use of an offer checklist that comprises the compulsory homogenous information that is typically in business offers. This can make it easier for business organizations to prepare attractive offers by building a shell and then conducting research of the missing market information. It also notes that it is essential to understand that business proposals play a crucial role in determining the success of a business. The business has to prepare attractive offers so that to achieve its objectives. The attractive business offers help business to succeed while unattractive offers may lead to the closure of the business. Attractive offers lead to high levels of income and productivity. Therefore, these factors determine the successes or failure of business<